Since
1988, the Hispanic AIDS Awareness Program (HAAP) has served as Florida’s
official education, training, outreach and information vehicle to raise
awareness about the threat of HIV/AIDS in the Spanish-speaking communities
of South and Central Florida.
Working with the Florida Department of Health, HAAP utilizes the media as
its core source for information distribution. Incorporating the theory and
practice of social marketing, the program designs innovative information
materials, radio and television programs that incorporate the images, language,
and cultural icons relevant to the Hispanic population.
In addition to its outreach efforts, which include educational training
materials; multilingual informational website; the production of half-hour
television programs; and community presentations; HAAP conducts annual cultural
sensitivity training sessions for Health Care Providers.
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